Lawyer advertising cannot be false, deceptive or misleading. Most jurisdictions consider deceptive or misleading, communications that compare an attorney’s services with other attorneys’ services unless the
Category: Marketing
Most social media sites allow users to receive and post likes, endorsements, recommendations, reviews, and comments. Having such posts on your profiles can provide social proof and evidence of your abilities as a lawyer.
I’m going to answer like a lawyer: “It depends.” Here are the basic principles: If an attorney uses a social media account strictly for personal purposes, then advertising and soliciting rules probably
Social proof is a powerful and well-documented phenomenon and is frequently used to great effect by businesses of all type to obtain customers and clients. One social proof technique is the use of client testimonials....
By now, just about every law firm has a website. (If you know a firm that does not, please bring them into the 21st century.) A website is designated by a domain address, otherwise known as an Internet Uniform Resource
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